Tuesday, October 1, 2013

Marketing Genius at Work

Image: lizethvelez Tumblr
At the risk of being THAT person who mentions her again, I want to talk about Miley Cyrus.

I'll wait until you finish groaning and rolling your eyes.

Ok - here's the deal. Love her. Hate her. Be completely indifferent. This young lady is doing big things.

Keep your judgment to yourself about how you feel about what she's doing. That's unimportant, because we're talking about business and entrepreneurship here.

Have you ever heard the statement, "When there's blood on the streets, buy property?" Baron Rothschild said it in the 18th century. It basically means, strike while the iron is hot. My friend says something similar, "The opportunity of a lifetime must be seized in the lifetime of the opportunity."

That's what she's doing. She's seizing the opportunities that are in front of her. She's never going to be 20-years old again with the golden ticket.

Fame is fleeting and social media has maximized people's ability to hold on to their 15 minutes as long as possible.

In the month since her VMA performance, she has been on the cover of Rolling Stone magazine, and released, her video Wrecking Ball has over 100 MILLION hits on Youtube, her video 23 has over 23 MILLION hits as well as (re)introducing people to Michael Jordan tennis shoes and gear.

This means that everyone's cash register is ringing right now, hers, Youtube and its advertisers, Rolling Stone, Michael Jordan and every single web source who has written about her or mentioned her in the last month.

Everytime you click on a Mashable/HuffPost/Cosmo/etc. link on any social media source that mentions her name, someone is making money from it.

This is marketing at its finest. People want to talk about you and what you're doing because you have something spectacular going on. It doesn't matter what the ultimate bottom-line is the cash registers are ringing and at the end of the day, it's the ultimate goal.